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We've all seen it—brands going viral overnight, racking up millions of views, shares, and likes. It feels like the ultimate win, right? But then what? Does that viral moment translate into real business growth, loyal customers, or sustained revenue? More often than not, it doesn’t. That’s the virality trap—mistaking attention for success.
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In the world of marketing, there's something about the Canadian market that demands attention. It's not just about hockey, maple syrup, or the breathtaking landscapes—it's about a unique way of thinking that blends tradition with innovation. (Image Credits - Andre Furtado)
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The AI revolution is here, and it's changing the way we work faster than we can blink. But let's clear the air: AI isn’t coming for your job. The real danger? People who know how to use it to work smarter, faster, and more efficiently.
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Let’s be real—most brands don’t have a media strategy. They have a media wishlist. They throw money at performance marketing, slap together a few social campaigns, and pray that something sticks. And then they wonder why their growth is stuck in first gear.
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When I was in college I read this cliched brand campaign line called, ‘Darr Ke Aage Jeet Hai’ (reads as- there’s victory after you overcome fear) little did I know that over the years I would become a fan of the ideology and actually start practicing it in real life which becomes best business motivation for me!
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Polygon is a protocol and a framework for building and connecting Ethereum-compatible blockchain networks. It’s a framework built by developers for developers.
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When I was in college, I read this cliched brand campaign line called ‘Darr ke aage jeet hai’, little did I know that over the years I would become a fan of the ideology and actually start practicing it in real life.
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Self-isolation during the COVID-19 pandemic introduces new challenges, but along with these difficulties lies the possibility for new perspectives to emerge for yourself. The sooner we deal with the reality of the situation the better are the chances to have a healthier frame of mind to spot a potential opportunity and make the most of it.
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There's good growth and then there's bad growth. If you're just focussed on growth you'll end up taking hasty decisions to keep up your pace.
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While there is a lot of information on the internet about how to get successful and even more about survival tactics for people in important positions, there are these three things about running a business that really stand out. Here is a small learning about something that isn't spoken about as much as it should be. So here's a small note to self for 2018. If you like it, tell me.
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