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When you think of over-the-top marketing, Kim Kardashian’s name is likely to come up. Her latest stunt? A giant 60-foot inflatable of herself, proudly launching the swim wear collection of her brand SKIMS, in none other than Times Square.
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n the world of SEO, on-site optimization is often overlooked in favor of off-site strategies like backlink building and content partnerships. However, on-site optimization remains one of the most powerful methods to improve your website's visibility in search engines and enhance the user experience. In this post, we'll dive deep into how you can boost your SEO using only on-site optimization techniques—no need for third-party content integrations or backlinks.
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The AI revolution is here, and it's changing the way we work faster than we can blink. But let's clear the air: AI isn’t coming for your job. The real danger? People who know how to use it to work smarter, faster, and more efficiently.
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Social commerce is changing the game, making it easier than ever for consumers to discover, engage with, and buy products without leaving their favorite platforms. Having led brands through major digital transformations, I’ve seen firsthand how this shift is reshaping the way businesses approach e-commerce. A key driver behind this transformation? User-Generated Content (UGC).
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Let’s be real—most brands don’t have a media strategy. They have a media wishlist. They throw money at performance marketing, slap together a few social campaigns, and pray that something sticks. And then they wonder why their growth is stuck in first gear.
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Rebranding is no longer just about slapping on a fresh coat of paint—it’s about survival. As consumers evolve, so must brands. And I’ve seen it happen firsthand.
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2022 was all about interaction. 2023 is going to be about listening to your audience.
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When I was in college I read this cliched brand campaign line called, ‘Darr Ke Aage Jeet Hai’ (reads as- there’s victory after you overcome fear) little did I know that over the years I would become a fan of the ideology and actually start practicing it in real life which becomes best business motivation for me!
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Polygon is a protocol and a framework for building and connecting Ethereum-compatible blockchain networks. It’s a framework built by developers for developers.
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While there is a lot of information on the internet about how to get successful and even more about survival tactics for people in important positions, there are these three things about running a business as a successful entrepreneur in India that really stand out. Here is a small learning about something that isn't spoken about as much as it should be. So here's a small note to self for 2018. If you like it, tell me.
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These 8 things listed below are just perfect to give you the motivation to start a new business
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What to expect from the post-pandemic advertising world? Anticipating the future feels especially overwhelming after the year we just had. Nonetheless, there are patterns and topics that we can expect to flourish in 2021. The following are five significant aspects that can help grow your business with digital marketing
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We live in the times of content consumption. Never before in the history of human history have human beings been exposed to so much information in such less time.
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From sharing a lit promotion snap to Oh, snap! This brand got roasted. Things can derail in an instinct while dealing with the new internet generation. It's essential to understand how Genz and millennials function and then go ahead with promoting a brand. Below are the key points you should always keep in mind while launching a brand for today's hip audience and to grow your business with digital marketing-
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We’ve all heard theories about how all human beings are connected to each other by this omnipresent network that makes things happen. How one story is connected to the other and how we are all part of a master plan. That network has been overhauled, and we now know it as the digital universe.
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When I was in college, I read this cliched brand campaign line called ‘Darr ke aage jeet hai’, little did I know that over the years I would become a fan of the ideology and actually start practicing it in real life.
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1. With the accelerated transition to digital due to the pandemic crisis, how have this helped businesses scale up their operations? How do you see this shift to digital panning out over the next 5 years?
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Every now and then we come across opinions of everyone who have decided how certain things are. These pre-decided notions give rise to more notions that we are expected to follow. Every time we follow the crowd, we miss out on something original, something more focussed on you, something individualistic.
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The most important thing to remember in life is that your dreams don't just happen to you. It takes time and effort to make them come true. Your 20’s are possibly the most important and confusing decade of your life, but with the right direction and positive attitude many opportunities will open up for you. Try incorporating some of these key points in your life and embrace the changes it will bring.
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Self-isolation during the COVID-19 pandemic introduces new challenges, but along with these difficulties lies the possibility for new perspectives to emerge for yourself. The sooner we deal with the reality of the situation the better are the chances to have a healthier frame of mind to spot a potential opportunity and make the most of it.
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It’s my first solo leisure trip, I’ve taken many a few solo work trips but never taken a leisure trip, so I was as usual rushing to catch my flight and called for an Uber who arrived a little earlier than intimated and it added to the early afternoon hush.
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In retrospection, there's a lot to learn from the Lok Sabha elections 2019 in India, for managers and young leaders.
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There's good growth and then there's bad growth. If you're just focussed on growth you'll end up taking hasty decisions to keep up your pace.
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While there is a lot of information on the internet about how to get successful and even more about survival tactics for people in important positions, there are these three things about running a business that really stand out. Here is a small learning about something that isn't spoken about as much as it should be. So here's a small note to self for 2018. If you like it, tell me.
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We live in the times of content consumption. Never before in the history of human history have human beings been exposed to so much information in such less time. The way humans adapt to new information in today’s time and age of /excessive/ content consumption is a thought to ponder over.
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Having worked in the startup industry for more than 8 years and successfully running one for almost 4 years today, here's me trying to give back to the startup industry. Here are 8 things that I have learnt the hard way one has to keep in mind and prepare him/her for when one decides to start up. Here goes:
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We have been taught to go on, to face it all. To move with the herd, to move faster, to be number one. That is what success has been measured on.
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Lose it all. Get hammered. Keep falling. Get up, every single time. Face yourself.
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Just came across my new Instagram feed. Really neat stuff, I must say! Check it out here - http://instagram.com/angadmanchanda
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Yeah, you heard me right. The Ferrari Millenio, the supercool design straight out of the Centurions cartoon. Yes, its that cool.
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Welcome to my blog! I'm Angad Singh Manchanda, a marketing strategist with over 15 years of experience helping brands thrive in the digital landscape. Throughout my career, I've worked with a range of global brands like DHL, Warner Bros, Red Bull, and UNICEF, using data-driven strategies and innovative digital marketing to drive real results. My passion lies in brand development, e-commerce, and the power of AI. This space is where I share my insights, strategies, and experiences to help businesses grow and succeed in the ever-evolving marketing world. I’m excited to share my journey and insights with you—let’s dive in!
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