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In the world of marketing, there's something about the Canadian market that demands attention. It's not just about hockey, maple syrup, or the breathtaking landscapes—it's about a unique way of thinking that blends tradition with innovation. (Image Credits - Andre Furtado)
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Social commerce is changing the game, making it easier than ever for consumers to discover, engage with, and buy products without leaving their favorite platforms. Having led brands through major digital transformations, I’ve seen firsthand how this shift is reshaping the way businesses approach e-commerce. A key driver behind this transformation? User-Generated Content (UGC).
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Rebranding is no longer just about slapping on a fresh coat of paint—it’s about survival. As consumers evolve, so must brands. And I’ve seen it happen firsthand.
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1. With the accelerated transition to digital due to the pandemic crisis, how have this helped businesses scale up their operations? How do you see this shift to digital panning out over the next 5 years?
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