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In the world of marketing, there's something about the Canadian market that demands attention. It's not just about hockey, maple syrup, or the breathtaking landscapes—it's about a unique way of thinking that blends tradition with innovation. (Image Credits - Andre Furtado)
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Social commerce is changing the game, making it easier than ever for consumers to discover, engage with, and buy products without leaving their favorite platforms. Having led brands through major digital transformations, I’ve seen firsthand how this shift is reshaping the way businesses approach e-commerce. A key driver behind this transformation? User-Generated Content (UGC).
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Rebranding is no longer just about slapping on a fresh coat of paint—it’s about survival. As consumers evolve, so must brands. And I’ve seen it happen firsthand.
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While there is a lot of information on the internet about how to get successful and even more about survival tactics for people in important positions, there are these three things about running a business that really stand out. Here is a small learning about something that isn't spoken about as much as it should be. So here's a small note to self for 2018. If you like it, tell me.
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Having worked in the startup industry for more than 8 years and successfully running one for almost 4 years today, here's me trying to give back to the startup industry. Here are 8 things that I have learnt the hard way one has to keep in mind and prepare him/her for when one decides to start up. Here goes:
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