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We've all seen it—brands going viral overnight, racking up millions of views, shares, and likes. It feels like the ultimate win, right? But then what? Does that viral moment translate into real business growth, loyal customers, or sustained revenue? More often than not, it doesn’t. That’s the virality trap—mistaking attention for success.
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Social commerce is changing the game, making it easier than ever for consumers to discover, engage with, and buy products without leaving their favorite platforms. Having led brands through major digital transformations, I’ve seen firsthand how this shift is reshaping the way businesses approach e-commerce. A key driver behind this transformation? User-Generated Content (UGC).
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Let’s be real—most brands don’t have a media strategy. They have a media wishlist. They throw money at performance marketing, slap together a few social campaigns, and pray that something sticks. And then they wonder why their growth is stuck in first gear.
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2022 was all about interaction. 2023 is going to be about listening to your audience.
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When I was in college I read this cliched brand campaign line called, ‘Darr Ke Aage Jeet Hai’ (reads as- there’s victory after you overcome fear) little did I know that over the years I would become a fan of the ideology and actually start practicing it in real life which becomes best business motivation for me!
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While there is a lot of information on the internet about how to get successful and even more about survival tactics for people in important positions, there are these three things about running a business as a successful entrepreneur in India that really stand out. Here is a small learning about something that isn't spoken about as much as it should be. So here's a small note to self for 2018. If you like it, tell me.
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We live in the times of content consumption. Never before in the history of human history have human beings been exposed to so much information in such less time.
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When I was in college, I read this cliched brand campaign line called ‘Darr ke aage jeet hai’, little did I know that over the years I would become a fan of the ideology and actually start practicing it in real life.
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Every now and then we come across opinions of everyone who have decided how certain things are. These pre-decided notions give rise to more notions that we are expected to follow. Every time we follow the crowd, we miss out on something original, something more focussed on you, something individualistic.
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The most important thing to remember in life is that your dreams don't just happen to you. It takes time and effort to make them come true. Your 20’s are possibly the most important and confusing decade of your life, but with the right direction and positive attitude many opportunities will open up for you. Try incorporating some of these key points in your life and embrace the changes it will bring.
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Self-isolation during the COVID-19 pandemic introduces new challenges, but along with these difficulties lies the possibility for new perspectives to emerge for yourself. The sooner we deal with the reality of the situation the better are the chances to have a healthier frame of mind to spot a potential opportunity and make the most of it.
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In retrospection, there's a lot to learn from the Lok Sabha elections 2019 in India, for managers and young leaders.
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While there is a lot of information on the internet about how to get successful and even more about survival tactics for people in important positions, there are these three things about running a business that really stand out. Here is a small learning about something that isn't spoken about as much as it should be. So here's a small note to self for 2018. If you like it, tell me.
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We live in the times of content consumption. Never before in the history of human history have human beings been exposed to so much information in such less time. The way humans adapt to new information in today’s time and age of /excessive/ content consumption is a thought to ponder over.
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We have been taught to go on, to face it all. To move with the herd, to move faster, to be number one. That is what success has been measured on.
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