5 points to remember when launching a new brand for the millennials of Today and Generation Z

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5 points to remember when launching a new brand for the millennials of Today and Generation Z

Aug 11, 2020    0 shares    1    0
From sharing a lit promotion snap to Oh, snap! This brand got roasted. Things can derail in an instinct while dealing with the new internet generation. It's essential to understand how Genz and millennials function and then go ahead with promoting a brand. Below are the key points one should always keep in mind while launching a brand for today's hip audience.
 
1. Relevance - If you can't imagine a millennial flaunting it, don't make it.
 
2. Dynamism - Short attention spans call for dynamic innovation in product or packaging 
 
3. Don't assume - Speak to your consumers and ask them what they like. Opinions are everything. 
 
4. Don't undermine the consumer - It's always the most simple things that you always remember and relate to. Your TG is very intelligent and deserves the acknowledgement. 
 
5. Quality quality quality - Never ever compromise on quality, paying a premium is not a problem for the generation, but a great quality product will ensure brand loyalty like none other. A good review never hurt no one.
 

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